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Mad Dog Professional Primers

Use our patented high-performance latex acrylic primers and extend the life of your paint job up to 20 years


At Merrifield Paint Company we engineered the Mad Dog family of high-performance acrylic latex primers to solve challenging architectural paint problems, ensuring longer lasting paint job life and greater durability than traditional primers

Mad Dog Professional Primers are built using a patented system of proprietary resins called

Our high-performance primers share the following qualities:


Permanently flexible and breathable

Adheres and bonds to substrates with glue-like grip

High solids by volume provides the most sound surface for top-coat adhesion and cross-linking

Ensures the longest lasting top-coat durability and exceptional longevity

Locks down and encapsulates peeling, cracking, worn, and weathered surfaces

Excels in climates with an extreme range of weather conditions: sun, rain, heat, cold, humidity, and salt air

Low VOCs (>48g/L), low odor, eco-friendly

Mold and mildew resistant

100% acrylic latex formulas

Soap and water clean up

Mad Dog Tech Support  


Primer Questions?